Privacy Policy

1. Introduction

Cherry Trees ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Contact us for a quote or consultation
• Fill out our contact forms
• Subscribe to our newsletter
• Communicate with us via email or phone

This information may include:

• Name and contact details (email, phone number, address)
• Property details and service requirements
• Any other information you choose to provide

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and browsing activity, including:

• IP address and browser type
• Pages visited and time spent on our site
• Referring website
• Device information

3. How We Use Your Information

We use the information we collect to:

• Provide and improve our gardening and landscaping services
• Respond to your inquiries and provide quotes
• Schedule appointments and manage service delivery
• Send you relevant information about our services
• Improve our website and user experience
• Comply with legal obligations

4. Legal Basis for Processing (UK GDPR)

Under UK GDPR, we process your personal data on the following legal bases:

• Consent: When you voluntarily provide information through our forms
• Contract: To perform our gardening and landscaping services
• Legitimate interests: To improve our services and website functionality
• Legal obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except:

• With your explicit consent
• To trusted service providers who assist in operating our business
• When required by law or to protect our rights
• In connection with a business transfer or merger

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, typically:

• Customer records: 6 years (for tax and legal purposes)
• Marketing data: Until you withdraw consent
• Website analytics: 26 months

7. Your Rights

Under UK GDPR, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your personal data
• Restriction: Limit how we process your data
• Portability: Receive your data in a portable format
• Object: Object to processing based on legitimate interests
• Withdraw consent: Where processing is based on consent

8. Cookies

Our website may use cookies to enhance your browsing experience. You can control cookie settings through your browser preferences. Essential cookies are necessary for basic website functionality.

9. Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

13. Supervisory Authority

If you believe we have not handled your personal data in accordance with UK GDPR, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):